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Food & Drink · Sweden

Standard Dimensions

All creatives, URLs and tracking should always be secure (HTTPS) to function. 

Standard dimensions

Panorama XL – 1250x360, 1250x240, 1250x80 & 980x300 px, 100kb
Panorama Standard – 980×240 px, 100kb
Outsider / TWS – 250x360 & 300x250 px, 100kb
Mobil Standard – 320x360, 320×320 & 320x240 px, 100kb

  • Full Page
  • Desktop Helsida – 1920×1080 px, combined BG and FG weight 300kb
  • Mobil Helsida – 1080×1920 px, combined BG and FG weight 300kb
  • See specific section: Dynamic Fullpage Ad

  • For all standard formats we accept the following formats; JPG, GIF, PNG, Third-party script, HTML (please follow the HTML specification for Adtech and Adform on this page). Please note that for the full pages we can´t receive HTML format.


Format: MOV preferred, alternatively MP4, MPG, WMV or AVI. FLV not recommended.
Max size: 200 MB
Max lenght: 15 seconds (SHL.se only accept 15 sec)
Format: 4:3 or 16:9
Resolution: Preferred 1024x576 px or higher. At leadst 640x360.
Tracking: Added separately. Only 1x1 impression tracking and click URL. NO third party javascript or iFrame tracking.
We only accept VAST 2.0 Wrapper according to IAB Standard

HTML5 Specification Adform

All creatives, URLs and tracking should always be secure (HTTPS). Banners need to be delivered for Adform.
Please see the Example banner. All HTML ads must follow this file structure. The easiest way to achieve this is to run the banner through Adform Studio here.

1. File
The HTML asset should contain a manifest.json file and an HTML file zipped together with images, scripts, and other material.

Please note that manifest.json and the HTML files should be in the root directory of the .zip file, not in the deeper directories. More info about file structure here.

The manifest.json file should define the ad dimension and the HTML file which should be used as a banner source

2. Click Counter
When producing an HTML banner it is important to implement the clickTAG variable to make the banner clickable.

The HTML file should include the Adfrom DHTML library which enables the banner to receive a clickTAG variable:
document.write('<script src="'+ (window.API_URL || 'https://s1.adform.net/banners/scripts/rmb/Adform.DHTML.js?bv='+ Math.random()) +'"><\/script>');

The clickTAG value, landing visitor to it, can be assigned to the banner by using the JavaScript code - Example here
If you need more information click here

Dynamic Full Page Ad

Please note - All creatives, URLs and tracking should always be secure (HTTPS) to function. 



For more information about TG please visit Google DBM Support:


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